Packaging system developed for PDPAOLA, using an ultra-soft pressed paper pulp. As a demi-fine and fine jewellery brand, gemstones and diamonds play a central role in its identity. The idea is to create an object of desire that transcends the purely functional nature of packaging. Inspired by the natural forms of smooth, rounded pebbles, the design reflects the organic irregularities, refined elegance and timeless appeal of gemstones. Two different sizes allow the system to accommodate the brand’s entire product range.

The sculptural pieces are designed to work individually or be stacked and combined into striking, totemic compositions. Their production has a strong craft and artisanal character, with each piece carefully formed in pressed paper pulp. This process turns the packaging itself into an object of desire, extending the jewellery experience beyond its functional purpose.