Creative conceptualization of the campaign in close collaboration with the creative team and artist Valeria Vasi, encompassing art direction, design, and the execution of the space, packaging, and all complementary elements.
The Best Holiday Campaign Ever: original concept and creative direction for PDPAOLA’s festive campaign. A fictional casting serves as the narrative, where actors improvise to earn their spot in the ‘perfect holiday campaign’ — blending humor with emotional depth, fashion, and a refined aesthetic.
Mother’s Day Campaign: creative concept and direction developed in collaboration with the creative team, built around the idea that a mother is a child’s first great love — and a child, a mother’s last. Some loves never fade. A mother will always be the one and only.
Ze Garcia Collab: campaign concept for the launch of a bridal ring and earring set. Creative development, graphic materials, and packaging design that evoke the bridal universe through the refined lens of an atelier aesthetic.
Dolphin Collection Campaign: conceptualized with the creative team and executed across all graphic materials. A capsule inspired by the dolphin’s silhouette, where intuition guides a fluid, abstract design journey.
Conceptualization, artist curation (Pol Montserrat), and full art direction, design, and execution of the storefront display for Valentine’s Day, built around the concept “Find the perfect pebbles.” The project tells a fable about the eternal bond between penguins and precious stones, blending illustration, narrative, and spatial design into a cohesive visual experience.
